Who is the Customer?

Categories: Marketing, Strategy
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About Course

Who wants to play your game? You probably, but that is not good enough. To understand what you need to create you need to understand ‘Who’ you are creating it for. Find out who your target audience is and reach out to them. Think about ‘How’ and ‘Where’ you can reach this audience. This takes a lot of work, so this course is one of the bigger ones in the program. Yet is is completely necessary. You can’t rely on your product being good enough to attract a large audience. You need to reach out and get it to them.

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